Last week the Caribbean Conservation Corporation officially changed its name to Sea Turtle Conservancy — a timely and smart image tweak to focus attention on their core mission of saving sea turtles and their habitats around the world. Contrast that with the rebranding campaigns of BP and DC Water, companies that have traded in their old self-explanatory names for catchy “nicknames” and feel-good logos. (more…)
Did you like this? Share it: